A training programme can look as follows:

Example 1: Campaign Accelerator

Develop a new campaign strategy in a five-day intensive workshop, guided by experienced campaign strategists. Example program:

Day 1: Explore the problem
Day 2: Uncover the motivations, emotions, and needs of the people you want to mobilise
Day 3: Creative development of initial campaign concepts
Day 4: Testing with your target audience
Day 5: From idea to concrete plan

Experience: Movement-Building Program

We assisted a large social-impact organisation in developing a movement-building program and a corresponding organizing methodology. Subsequently, we trained all of the organisation’s field staff in the application of this approach. Our experience has shown that activating your base is not merely an "add-on" task; it requires a shift in how you communicate, a change in campaign strategy, an organisational structure designed to support this work, and a fundamental transformation in your relationship with your base. For this reason, it is essential to embed this change throughout the entire organisation.

This programme consisted of:

  1. Exploring and mapping the context.
  2. Facilitating multiple training sessions and workshops tailored to the organisation for various teams.
  3. An evaluation session to determine how the chosen organizing methodology could be further developed.

Example 2: Workshop and preparation for inclusive and effective meetings

Over a period of a year and a half, we observed, prepared, and chaired several meetings for a collective. In addition, we provided written advice on how to conduct inclusive and effective meetings and facilitated two workshops on this subject.

This engagement consisted of:

  1. Observation of a meeting
  2. Training on Effective and Inclusive Meetings
  3. A year later: observation of a meeting
  4. Chairing a meeting
  5. Training on Effective and Inclusive Meetings, based on the observations
  6. Written advice

    Example 3: Online Hate Workshops for individual participants in various cities

    We have conducted three workshops on online hate for individual participants in various major cities across the Netherlands. The umbrella organisation handled the venues, logistics, and communication with the participants. For each session, we provided two trainers and a programme tailored to the specific target audience.

    Between the workshops, we refined the programme based on the experience gained and lessons learned. Furthermore, we contributed ideas on how to leverage our subject-matter expertise within the context of social media.

    This approach can easily be adapted for other topics, such as issues surrounding race and class, or the denial of scientific consensus, for the benefit of community workers or volunteers in various regions throughout the Netherlands.

    Example 4: Scapegoating rhetoric and science denial

    A workshop can be a good starting point, but it sometimes becomes clear, during or after a training session, that an organisation is facing a broader set of challenges. For instance, employees may increasingly encounter scapegoating rhetoric, online hate, or the denial of scientific consensus, yet remain unsure how to address these issues in their day-to-day work. In such cases, we can design a programme that combines training, practical exercises, and ongoing guidance.

    For example, such a programme might look like this:

    1. Exploring and Focusing
      Together, we identify the specific forms of scapegoating rhetoric and science denial that the organisation encounters in practice, as well as the situations that employees find challenging.
    2. Establishing a Common Foundation
      We provide workshops, such as "Disarming scapegoating rhetoric with the race-class narrative", "Resilient Against Online Hate" and/or "Talking to a Science Denier", tailored for the relevant staff members.
    3. Applying Insights to Real-World Scenarios
      In a hands-on workshop, participants bring in concrete examples from their own professional experience. We practice recognising rhetorical strategies, formulating responses, and translating these insights into the organisation’s communication efforts.
    4. Guidance and Refinement
      We review the organisation’s communications, meetings, or campaigns, offering advice on how to make its messaging more compelling, inclusive, and effective. A follow-up session can be used to discuss experiences and further refine the approach.

    In this way, training ceases to be an isolated event and instead becomes part of a process of change: learning, applying, reflecting, and trying again.

    More information on training programmes