Media & Communication

An important part of social change is reaching people and engaging your audience. This way, you’ll find more allies and build collective strength. You can do this through social media, in public spaces, with a poster in your window, a news article, opinion pieces, interviews, and other media appearances.

Stroomversnellers has developed several workshops to support external communication. These include the Resilient Against Online Hate workshops, the workshop How to Talk to a Science Denier, and a set of trainings on media engagement. In addition, we provide practical tools and can design tailored trainings and advice on, among other things, deep canvassing and public speaking.

Our training set includes:

  • Resilient Against Online Hate
  • Talking to a Science Denier
  • Media Strategy & Engaging with the Media
  • Tailored trainings: deep canvassing, public speaking, and more

1. Resilient Against Online Hate

When you speak out publicly against injustice, such as racism, sexism, queer- and transphobia, Islamophobia, social inequality, or climate disruption, you or others in your organization may be confronted with online hate: intimidating, offensive, and increasingly even threatening reactions on social media. Sometimes online hate escalates into physical threats, directed at you personally.

Both the experiences of social change-makers and research show that online hate disproportionately affects people who already face discrimination, such as people of color, women, queer and trans people, and people with disabilities.

The consequences are profound: self-censorship, stress-related health issues, or even burnout. As a result, fewer people feel safe to speak out against injustice, while online hate becomes more normalized. At Stroomversnellers, we see this as a serious issue, not only for the individuals and movements affected but also for society as a whole.

Stroomversnellers, together with a group of experts by experience, has developed a two-part workshop series: Resilient Against Online HateIn these workshops, we explore the five key elements of resilience against online hate and share plenty of practical tips to help your organization become more resilient.

1a. Basic Workshop

This session is designed for as many different people across the organization as possible. Building resilience requires mutual support.

Goals:

  • Increase collective awareness of online hate;
  • Understand its possible impact;
  • Learn how to support yourself and each other when it happens;
  • Gain a basic understanding of technical protection;

Outcome:
After the workshop, online hate is on everyone’s radar. People who have previously been targeted no longer stand alone, and the biggest risks of a future online hate attack are covered.

1b. Advanced Workshop
This workshop is especially relevant for those most directly involved, such as communication staff, spokespeople, and support roles.


Goals:
  • Develop a concrete action plan for your organization
  • Address specific challenges, such as:
    • How to respond substantively to online hate
    • Strengthening technical protection
    • Identifying support needs for spokespeople
    • How and when to file a police report

Outcome:
After the workshop, your team will have the tools to tackle specific challenges related to online hate, and your organization will have a plan to minimize its impact, at every stage of a potential attack.

Format:
The workshops are delivered by a duo of Stroomversnellers trainers, with at least one trainer bringing first-hand experience. They are preferably conducted in person and last about 4 hours. On request, the first workshop can also be held online in a 2.5-hour session.

“The train-the-trainer program on online hate was designed with such care, we didn’t just learn the content, but also a way of training that is both gentle and deeply instructive.”

1c. Individual Workshop: Resilient Together Against Online Hate

Online hate and discrimination continue to rise. In this interactive workshop, we explore how you, as an individual and as part of a community, can stand stronger against online attacks, discrimination, and intimidation. You’ll learn how to protect yourself and others, how to respond effectively, and how to build a positive counterforce together.

The workshop creates space for sharing experiences, exchanging practical tips, and developing strategies to strengthen both digital and mental resilience.

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The price is €5,200 (incl. VAT) for a full-day training with two trainers. See our rates page for more information about options and possible discounts.

Guides affiliated with this training:

Resilience against online hate

In the (Dutch) media:

Algemeen Dagblad


2. How to Talk to a Science Denier

Disinformation and misinformation shape public debate and personal relationships. Disinformation undermines democracy and stands in the way of a just, sustainable, and solidarity-based society. You may encounter misinformation at public hearings, in conversations with peers or opponents, or during media appearances. But how can you respond in a constructive, respectful, and principled way?

In this half-day workshop, we explore when a conversation is worthwhile, and when it isn’t, as well as when and how to refute inaccuracies.

We introduce a set of tools for dealing with science denial.

By the end of the workshop, you will:

  • Be able to identify friction points using the standard disputes model;
  • Be familiar with the five techniques of science denial;
  • Know whom to focus on in your communication;
  • Have practiced formulating effective responses.

After this workshop, you will know both when to engage with a science denier, and how.

Our standard offer is a 4-hour workshop. We can also provide a two-day version consisting of three sessions (2 × 6 hours) with two trainers, at no additional cost. In consultation, we can adapt the workshop to be shorter or more extensive, focusing on selected learning goals.

Additional Resources:

Request training

The price is €5,200 (incl. VAT) for a full-day training with two trainers. See our rates page for more information about options and possible discounts.


3. Media strategy and talking to the media

For many campaigns, media attention is crucial! It puts pressure on key actors, builds allies, and strengthens your action. As a social movement, you can reach out to the media yourself but sometimes they may also show up unexpectedly at your demonstration or action, or call you for an interview.

In consultation, we can design a workshop that covers some of the following elements. The workshop can also take on a very practical approach.

Contact with the media:

  • How to write a press release?
  • How to build a press list?
  • How to give an interview?
  • Talking on television, radio or with journalists
  • What is your core message?

Media strategy:

  • The role of focus in your theory of change
  • Who do you want to reach and how?
  • Working with media scenarios
  • What does a spokesperson do?
  • When to talk with the media?
  • What is the goal of media attention?

In consultation, our trainers can provide a standard half-day training focused on either speaking with the media or developing a media strategy. We can also offer a shorter workshop focusing on a single aspect, or a more extensive program covering multiple elements.

Definitely a very useful workshop. Compliments to the trainers.

Request training

The price is €5,200 (incl. VAT) for a full-day training with two trainers. See our rates page for more information about options and possible discounts.

Guides affiliated with this training:

Generating media attention Target audience and message Expanding and recording your network


Other options

We also have in-house expertise in deep canvassing, public speaking, speechwriting, and debating. Contact us to arrange a tailored workshop. In consultation, we can also design train-the-trainer programs, where participants learn to deliver our trainings themselves.

The trainings in this cluster are all very close to my heart. Disinformation and the restriction of public debate undermine democracy and make living together much less enjoyable. I have experience with online hate, with science deniers, and with speaking to both supportive and less enthusiastic journalists. It’s always incredibly rewarding to see a workshop participant applying the lessons learned months later

Harriët Bergman (she/her) contributes to social change in various ways. As a philosopher, she writes both academic and accessible texts. As a student, she gained experience as a competitive debater, a mediator at BeterBuren, and in several board positions. She has been involved in various social movements. Currently, she is most proud of her work with Climate Obstruction NL, where she helps translate research on organized resistance to climate policy into accessible workshops.

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